Basic Marketing Concept-The 4Ps

June 19th, 2008 Comments off
Share |

One of the most important marketing concepts is the marketing mix which comprises product, price, promotion and place and is popularly known as the 4Ps.

4 P’s

Marketing Mix

Product

The product management and product marketing aspects of marketing deal with the specifications of the actual goods or services and how it relates to the end-user’s needs and wants.

Pricing

The process of setting a price for a product including discount

Promotion

Refers to the various methods of promoting the product/service, brand or company which includes advertising, sales promotion, publicity and personal selling.

Placement

The locations for distribution, which explains how the products get to the customer

 

 

Comments are closed now.

Financial Accounting

 
 

Advertise Here | Brain Teasers/Puzzles | Greeting Cards | Inspirational Quotes | Jokes/Humor | Useful Links | Motivational Stories | Resource | Shopping | Share/Express Your Views | Testimonials | Universities/Colleges | Words of Wisdom from Religions | FREE POSTING OF ACCOUNTING & FINANCE JOBS VACANCY|