Managing brand(s) in reality is a process constantly requiring daily decision, hence some companies appoint brand manager to be responsible for the development and performance of the brand or a portfolio of brands.
This article is to briefly understand some of the major role played by a brand manager.
MAJOR ROLES OF A BRAND MANAGER
· Analyze the market and its activity, including the growth factors of the total market and various market segments within it, and their performance relative to the competition
· Ensure that the brand platform is maintained and that the brand stays true to its values and positioning
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