PRINCIPLES of Written Communication

Purpose

• Inform

• Instruct

• Persuade

• Build goodwill

Content

• Subject matter

• Receiver’s level of knowledge

• Receiver’s level of need

Structure

• Unique to each media

• Introduction, body, conclusion

Style

• Sender’s and receiver knowledge

• Choice of words

• Sentence structure

• Paragraph construction

Layout

• Unique to each written media