What factors to consider when designing packaging for a product(Part 2)

Earlier article describe the importance and the functions of packaging, below describe the factors to consider when designing the packaging for a product:

What image is sought? Who are the targeted consumers- general mass/lower /upper class/child/parent/teenagers? Should family packaging be used? Should a standard package be used globally? Factors like convenience, dependability and prestige? What is the costing like re:-total and per unit cost be? What materials should be used? How innovative should the package be? What features should the package incorporate? What size(s),color(s), and shape(s) should be used? How should the label and inserts appear? Should multiple packaging be used? Should items be individually wrapped within a package? Should the package be versatile? Should the package have a preprinted price and inventory control coding? Should the package be reusable? How does the package interrelate with other marketing variables?