Classical Economics Definition: Relates to the economic thought of the period from mid-eighteen to the mid-nineteenth century. Mainly from United Kingdom Major practitioners were Smith, Ricardo, Malthus, Say, Serion and J.S. Smith
Circular Flow Of Income Definition:- Refers to the flow of payments and receipts between domestic firms and domestic households. Money pass from households to firms in return of goods and services produced by the firms and money passes from firms to household in return for the factor services provided by households. The money value of … Read more
Humor 1:- Food That Causes Grief and Suffering A Doctor was addressing a large audience. ‘The material we put into our stomachs is enough to have killed most of us sitting here, years ago. Red meat is awful. Soft drinks corrode your stomach lining. Chinese food is loaded with MSG. High fat diets can be … Read more
Story No 1: The Smart Mother For the mothers among us, and their children:- Mr Kitahara is a famous Japanese TV satire movie star cum director. He has recently won another international film award. A few years ago his mother passed away. He went home to attend her funeral. He never quite liked his mother, … Read more
PRINCIPLES of Written Communication Purpose Inform Instruct Persuade Build goodwill Content Subject matter Receiver’s level of knowledge Receiver’s level of need Structure Unique to each media Introduction, body, conclusion Style Sender’s and receiver knowledge Choice of words Sentence structure Paragraph construction Layout Unique to each written media
Guidelines to Effective Writing: Use intelligible words Think of the reader Use short sentences Use short paragraphs Use correct grammar Use correct punctuation
Forms are often used in written communication as it is a good communication tool. Therefore, it is important to understand the factors affecting the designing, instructions and framing of question in the forms. Factors to consider when designing of Forms for written communication: Logical order Complete Easy to us and understand Outlook and space Size, … Read more
Earlier article describe the importance and the functions of packaging, below describe the factors to consider when designing the packaging for a product: What image is sought? Who are the targeted consumers- general mass/lower /upper class/child/parent/teenagers? Should family packaging be used? Should a standard package be used globally? Factors like convenience, dependability and prestige? What … Read more
Packaging is basically an integral part of product planning that involve designing and producing the container or wrapper for a product. Some of the major factors to consider in its design are as follows: 1 Protection of the content Which is the main function of packaging namely to protect the contents when the product is … Read more
We have been hearing words like selling and marketing. These two words were used by some as interchangeable. Let’s look at the concept/philosophies of selling and marketing so as to be able to differentiate them: SELLING MARKETING Sales oriented Consumer oriented Output “ sold” to consumers Market research determines output One-way process Two-way process(interactive) Short-run … Read more