Basic Marketing Concept-The 4Ps

One of the most important marketing concepts is the marketing mix which comprises product, price, promotion and place and is popularly known as the 4Ps.

4 P’s

Marketing Mix


The product management and product marketing aspects of marketing deal with the specifications of the actual goods or services and how it relates to the end-user’s needs and wants.


The process of setting a price for a product including discount


Refers to the various methods of promoting the product/service, brand or company which includes advertising, sales promotion, publicity and personal selling.


The locations for distribution, which explains how the products get to the customer



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