We have looked at Mcgregor’s Theory X & Y and Maslow’s hierarchy of needs, next we move on to Herzberg’s Two Factor Theory.
From Herzberg’s research, he advocated a two-step approach to understanding employee motivation and satisfaction.[ His research involved the analysis of job attitudes of 200 accountants and engineers how they felt on the positive or negative sides at work and the reasons for so.
His two step approaches asked management to review: