Earlier article Part 1 gives a detailed picture of the SWOT Analysis. Below are more specific examples for each element of SWOT:
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SPECIFIC EXAMPLES OF SWOT
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STRENGTH
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WEAKNESS
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Powerful retail brand
Reputation for value for money
Convenience for shopping
Wide range of products and services
Location of the business
A very profitable business
A very competitive business and culture
Quality processes and procedures
Long years in business
Strong brand
A new, innovative product or service
Any other aspect of your business that adds value to your product or service.
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Location of the business
Poor quality of goods and services
Lack of marketing expertise
Damaged reputation
Undifferentiated products or services ( ie in relation to your competitors)
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OPPORTUNITIES
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THREATS
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A new international market
Mergers, joint ventures or strategic alliances
A developing market like Internet
Moving into new market segments that offer improved profits
Market vacated by a competitor
New products or service development
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New competitor(s)
A new competitor with reliable cheaper product or service
Competitors have superior distribution channel
New taxation or other government legislation introduced that affects the company’s product or service
Being number one re being target of competition, locally and globally
Exposed to rises in cost of raw materials, etc
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Click here to go back to Part 1 of SWOT Analysis
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