More Examples Of SWOT (Strength, Weaknesses, Opportunities & Threats) Part 2 of 2

Earlier article Part 1 gives a detailed picture of the SWOT Analysis. Below are more specific examples for each element of SWOT:




Powerful retail brand

Reputation for value for money

Convenience for shopping

Wide range of products and services

Location of the business

A very profitable business

A very competitive business and culture

Quality processes and procedures

Long years in business

Strong brand

A new, innovative product or service

Any other aspect of your business that adds value to your product or service.

Location of the business

Poor quality of goods and services

Lack of marketing expertise

Damaged reputation

Undifferentiated products or services ( ie in relation to your competitors)



A new international market

Mergers, joint ventures or strategic alliances

A developing market like Internet

Moving into new market segments that offer improved profits

Market vacated by a competitor

New products or service development

New competitor(s)

A new competitor with reliable cheaper product or service

Competitors have superior distribution channel

New taxation or other government legislation introduced that affects the company’s product or service

Being number one re being target of competition, locally and globally

Exposed to rises in cost of raw materials, etc

Click here to go back to Part 1 of SWOT Analysis


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