What are the Principles of Written Communication

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PRINCIPLES of Written Communication

Purpose

  • Inform

  • Instruct

  • Persuade

  • Build goodwill

Content

  • Subject matter

  • Receiver’s level of knowledge

  • Receiver’s level of need

Structure

  • Unique to each media

  • Introduction, body, conclusion

Style

  • Sender’s and receiver knowledge

  • Choice of words

  • Sentence structure

  • Paragraph construction

Layout

  • Unique to each written media

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