PRINCIPLES of Written Communication
Purpose
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Inform
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Instruct
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Persuade
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Build goodwill
Content
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Subject matter
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Receiver’s level of knowledge
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Receiver’s level of need
Structure
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Unique to each media
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Introduction, body, conclusion
Style
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Sender’s and receiver knowledge
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Choice of words
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Sentence structure
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Paragraph construction
Layout
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Unique to each written media
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