There are four (4) components in a Balanced Scorecard which are:
- Financial
- Customer
- Internal Process
- Learning and Growth
Append below are some examples of the Financial Perspectives Key Performance Indicators:
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EXAMPLES OF THE CUSTOMER PERSPECTIVES KPI
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- Annual sales/customers($)
- Average custome size($)
- Customer rating(%)
- Average time from customer contact to sales response(No)
- Average time spent on customer relations(No)
- Customers/employee ( No or %)
- Satisfied-customer index(%)
- Customer-loyalty index(%)
- Market Share
- No of Customer Complaints
- Return Rates
- Response Time
- Cost/customer($)
- Customers Lost(No or %)
- Customer retention
- Number of customers
- Annual sales per customer
- Marketing cost as a % of sales(%)
- Marketing expenses($)
- Number of proposals made
- Brand-image index (%)
- Response rate
- Sales volume
- Sales per channel
- Average customer size
- Customers per employee
- Frequency of sales transactions
- Sales closed/sales contacts(%)
- Number of visits to customers(No)
- Service expense/customer/year($)
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