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Maslow’s Hierarchy Of Needs |
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[ click on the image to enlarge it]
According to Maslow, the above pyramid illustrates the needs of the workers. In brief, they are simply divided into the following factors: The PHYSICAL factor: · A person starts at the bottom of the hierarchy (pyramid) and will initially seek to satisfy basic needs (e.g. food, shelter) · Once these physiological needs have been satisfied, they are no longer a motivator. the individual moves up to the next level The SECURITY factor: · Safety needs at work could include physical safety (e.g. protective clothing) as well as protection against unemployment, loss of income through sickness etc) The SOCIAL factor: · Social needs recognise that most people want to belong to a group. These would include the need for love and belonging (e.g. working with colleague who support you at work, teamwork, communication) The EGO factor: · Esteem needs are about being given recognition for a job well done. They reflect the fact that many people seek the esteem and respect of others. A promotion at work might achieve this The SELF-ACTUALISATION factor:
· Self-actualisation is about how people think about themselves – this is often measured by the extent of success and/or challenge at work
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Importance Of Understanding Maslow’s Hierarchy Of Needs: In an organization, if Management able to understand at which level of needs their workforce/staff are in, then, they can decide on the relevant rewards/incentive to motivate the workforce. |
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