Basic Difference Between Selling And Marketing Philosophies

We have been hearing words like selling and marketing. These two words were used by some as interchangeable.

Let’s look at the concept/philosophies of selling and marketing so as to be able to differentiate them:

SELLING	MARKETING
Sales oriented	Consumer oriented
Output “ sold” to consumers	Market research determines output
One-way process	Two-way process(interactive)
Short-run goals	Long-run goals
Volume-oriented	Profit-oriented
Emphasis on single consumer	Emphasis on group of consumers
Narrow view of consumer needs	Broad view of consumer needs
Informal planning and feedback	Integrated planning and feedback
Little adaption to environment	Appropriate adaptation to environment

SELLING