Earlier article describe the importance and the functions of packaging, below describe the factors to consider when designing the packaging for a product:
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What image is sought?
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Who are the targeted consumers- general mass/lower /upper class/child/parent/teenagers?
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Should family packaging be used?
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Should a standard package be used globally?
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Factors like convenience, dependability and prestige?
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What is the costing like re:-total and per unit cost be?
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What materials should be used?
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How innovative should the package be?
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What features should the package incorporate?
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What size(s),color(s), and shape(s) should be used?
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How should the label and inserts appear?
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Should multiple packaging be used?
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Should items be individually wrapped within a package?
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Should the package be versatile?
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Should the package have a preprinted price and inventory control coding?
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Should the package be reusable?
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How does the package interrelate with other marketing variables?
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